This ad for Carlsberg Beer has received over eight million hits on Youtube! After you finish laughing, think about how this might reflect someone’s experience walking into a church for the first time. Will we appear as a room filled with intimidating bikers? Will we welcome the brave souls who squeeze into a pew warmly, if not raucously? If not a cold beer, what do we have to offer that lets people know that they are just one of the gang? Turn it around? How would a couple tough looking bikers feel walking into our church on a Sunday morning?